Welcome to JFYbrand.

Just For You, LLC. spread its wings in 1996. Owner Kim Safi, with a love of fashion, concentrated her early efforts on  fundraisers and fashion shows, getting women in the area familiar with the JFY Brand. Years later, with the brand firmly in place, we now have a flagship store called The Stockroom, which is located in Knoxville, Tennessee.

Stand out. Be Different. Find fashion that’s Just For You.

Our Online Shop.
We provide our online customers with a safe and pleasurable shopping experience by offering a vast range of quality
merchandise at very reasonable prices. Our motivation was to provide our customers with an online experience to be able to purchase our products whether its women’s clothing, handbags or accessories at any given time, for all occasions and seasons.

We believe that shopping with us is special.  We bring you some of the most unique fashions available.  We provide unmatched customer care, and we always do our level best to provide that “little something extra” to make sure every single customer enjoys her JFY experience–that every single customer’s expectations and needs are not only met, but exceeded!


JFY Web Policy: Our Standard  Just For You Commitment.
We stand behind every website purchase with our policy. If you are not completely satisfied with your order, we will either replace it or provide you with a full product refund within 30 days of your order. Shipping and handling charges are non-refundable if applicable.

Please contact us if you need further information. You can always find us on our Facebook page
or our @jfybrand Twitter page.